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Supermarket Hangs Sign on How to Increase Customer Spending


Sainsbury’s customers were not supposed to see this poster detailing plans to encourage spending.

London-based freelancer Chris Dodd recently saw an all-too-revealing poster in the window of a Sainsbury’s supermarket location.

Dodd photographed and tweeted the poster, which describes a staff-directed “fifty pence challenge,” which reads:

“Let’s encourage every customer to spend an additional 50p (approximately 80 cents USD) during each shopping trip between now and the year end.”

[email protected] not sure this is supposed to be in your window... pic.twitter.com/Zk9GCliIWO

— Chris Dodd (@mynameischrisd) September 29, 2014

The poster ends with a company signature that sounds somewhat sinister in this context: “We are Sainsbury’s.”

On Twitter, a Sainsbury’s employee named Ross admitted that it was “clearly a poster meant for staff areas,” while Dodd inquired as to how exactly “staff are supposed to encourage the extra 50p spend.

As a result of the exposure of at least one Sainsbury’s store’s practices, a social media campaign dedicated to the #50pchallenge attracted the feedback of other companies, some of which have encouraged patrons to donate 50p to good causes,

Don't want to give @sainsburys #50pchallenge ? Donate it to us to build community gardens; 50p that keeps on giving http://t.co/yrzqnLk2fY

— slowfoodLondon (@slowfoodLondon) September 30, 2014

or else offer ways to save 50p during each purchase.

"@ipostparcels:Fifty pence challenge save 50p with us, you may need it when you shop at @sainsburys pic.twitter.com/bo7PJIPIMr" @mynameischrisd

— Danny Reeves (@iDSReeves) September 30, 2014

For the latest food and drink updates, visit our Food News page.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.


Tips and Ideas for Effective Marketing in Grocery Stores

In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice.